Halloween II

(Collector's Edition) (1981) Jamie Lee Curtis

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Halloween

(Two-Disc Special Edition) (2007) Malcolm McDowell

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DreamWorks Halloween

Double Pack (Scared Shrekless / Monsters vs Aliens: Mutant Pumpkins From Outer Space)

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History of Halloween

The Haunted History of Halloween (History Channel) (A&E DVD Archives) (2005)

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Return to Halloweentown

(Ultimate Secret Edition) (2006) Sara Paxton

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The Day After Halloween

(Katarina's Nightmare Theater) Sigrid Thornton

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SpongeBob SquarePants

Halloween (1999) Tom Kenny

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Halloween III

Season of the Witch (1982) Tom Atkins

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Playhouse Disney Halloween

(Just Say Boo/A Spookie Ookie Halloween) (1998) Cole Caplan

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Halloween

25 Years of Terror (2006) John Ottman

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How to advertise for a small halloween store?

My boyfriends sister owns a small halloween store. She sells a lot of teenager and adult size costumes, decorations, masks, lights, knick-knacks, full size monsters, etc. and I really want her store to do well.

She gave me some flyers, and I made a ton of copies, but what can I do to help her get a lot of business besides just passing the flyers out to my friends? My mother works at a middle school, and I work at an elementary school- do you think passing them out to the kids/parents would get her a lot of business? Because, while she has a ton of halloween decor and other stuff, the costumes are too big for little kids, but they might fit middle school students, I don’t know.

So, how can I get the word out about her store? I know there are some people who make haunted houses or *really* decorate their houses for halloween- how can I find those people and make sure they stop at her store?

5 Responses to How to advertise for a small halloween store?

  • Montrealer says:

    Beware of school rules when it comes to advertising to children. Perhaps a parent night would be more appropriate.

    First, decide on your target market. High School and College students have enough income and are probably more apt to rent or purchase costumes. Approach some High Schools and College Student Unions. Perhaps take out a large ad in the student paper.

    The fastest way to spread the word is by reaching people who know people. Approach Hair Salons and ask if you could post in their window and leave fliers on their tables. Also, find out who some local Avon or Mary Kay reps are. They usually have long term loyal clientele. Perhaps they could give a flier with each order. Try a numbered discount coupon with Avon reps and tell them offer them a gift certificate or additional discount or straight cash for every one of their clients who eventually makes a purchase at the store.

    Beware of school rules when it comes to advertising to children. Perhaps a parent night would be more appropriate.

    As for identifying houses that decorate a lot, there’s not substitute to walking around a neighborhood and asking the locals.

    Fliers in windshields (for example: Walmart parking lot), with appropriate eye-catching Orange and black colors, are a cheap way to reach many people.

    Church and pharmacy bulletin boards can also be useful.

    In summary, concentrate on local shop and salon windows. Reach people who meet a lot of people. Target your most likely purchase market. College students are always looking for places to get the latest cool things. You’ll get more bang for the buck by targeting these people.

    Regards,
    The Montrealer

  • Bingo says:

    you could place the flyers on posts or trees

  • Kevin k says:

    Most school boards have policies against advertising in schools. Handing out fliers to your students might get you fired. If it is alright with the administration, then you can proceed.

    If you think you can b.s. a field trip to the store (economics and social studies) then you can arrange to have a tour of the store. Just be sure that the owner talks about where the things are made and how they get there and how a business like hers makes a profit.

    Most halloween stores have people dressed up in costume standing on busy street corners with signs. Some will even set up a few demo items in the parking lot and run them at night (best to have a sales clerk out there guarding thins).

  • Nita says:

    I wouldn’t recommend handing out the flyers at any school unless you have permission from the school to do so; I’m sure there’s some rule you’d be breaking. Ask permission then pass out the flyers if permission is granted.

    You could even encourage the school to give its permission by having the store owner agree to decorate some area of the school, like the cafeteria, the gym or (!) the Business Office, which happens to be a spot where the decorations can’t be missed. Hmmmmm…..

    Small business/Small budget just means you have to use BIG creativity. Figure out the target market then put yourself in the market’s shoes and you’ll begin coming up with ways to reach them and get into their minds.

    Networking with vendors is also another cost-effective marketing strategy. Does the store have a website? Trading advertising space on your website with other businesses’ sites is a good way of increasing the chance of acquiring customers.

    The best way to find out how to market this new Halloween store is as simple as doing a Google search: "How to market a small business" I just now did that and found a good website that gave free info to help get you thinking in the right direction. The website I found is: http://marketing.about.com/od/marketingbasics/a/smmktgbasics.htm

    Check it out and I believe it will be helpful. Just gotta get the old noodle unlocked! Good luck!!

  • Diane says:

    2 ideas:
    Make a large brightly colored sign and stand on the corner and dance around with it. It seems to work well here =)
    Huge business gains from that…

    Also, consider starting a joint business coupon venture to help your sisters business and other businesses cross market within each others stores for just the cost of creating the booklets…
    Feel free to contact me if you have further questions about this…

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